Dianne's Photostory
Photographer
OVERVIEW
Dianne’s Photostory captures weddings, horses, racing and product imagery. Although her portfolio is diverse, her core philosophy remains consistent: "every photograph carries its own story". Her style blends natural beauty and a soft fairytale atmosphere.
SERVICES
Branding, Logo Design, Responsive Logo Design
The visual identity was developed with an organic, handcrafted feel. Avoiding overly polished lines to maintain a grounded, natural character. The logo’s seal-like form evokes nostalgia, history and emotional warmth, aligning with the brand’s focus on storytelling and cherished memories. This aesthetic ensures that the brand feels both timeless and intimate.
OVERALL AESTHETIC
BRAND SYMBOLISM
In Slavic folklore, the fern flower is mythical, appearing only once a year at midnight and carrying magical qualities. Mirroring how each captured moment is unrepeatable and full of its own quiet story. The fern motif reinforces the brand’s values of connection to nature, sentimentality, timelessness and small magical moments.
A typewriter-style typeface with soft irregularities was chosen to echo old letters and written stories. Its texture conveys warmth and humanity, reinforcing the brand’s focus on emotional storytelling while complementing the natural, handcrafted logo mark.
TYPOGRAPHY
Versatility was an essential component of the design. The logo system was developed to function across self-promotion materials, postcards, business cards, website, social media and various digital and print formats. To support clearer organisation, a series of secondary marks were also created, each representing a different branch of photography. These secondary marks follow the same stamp-inspired aesthetic to ensure consistency across the entire visual identity.
APPLICATIONS & FLEXIBILITY
