OVERVIEW

Graphic Design To Me is a collaborative digital publication examining how graphic design shapes behaviour and influences decisions. Created by a group of designers, it explores the psychological, ethical, and environmental impacts of visual communication across four themes. It is aimed at both practitioners and curious readers as it promotes critical and responsible engagement with digital media.

SERVICES

3D design, UI Design, Interactive Design

The publication’s visual identity adopts a contemporary, digitally driven aesthetic characterised by soft gradients, translucent glass-like elements, and fluid 3D forms. A vibrant, digital colour palette was applied consistently across icons, interface components, and supporting graphics to maintain a coherent visual language.

OVERALL AESTHETIC

Anchor 1

As the designer of the landing page, my aim was to create an engaging, interactive introduction that immediately communicates the publication’s core themes. I developed a responsive, morphing 3D shape that reacts to the viewer’s cursor, complementing the colour palette of the entire piece.

MY ROLE

Every article is represented by a 3D icon, initially sketched in Adobe Illustrator before being modelled and animated in Spline by me. The intention was to achieve a clean, glossy, glass-like finish throughout the icon set, giving the publication a tactile, high-quality digital presence. I created two variations of each icon, one for use in the main article menu, and another optimised for scrolling within individual article pages.

ICON DESIGN