Gymdark Clothing
Cybersigilist Gymwear
OVERVIEW
Gymdark Clothing is an alternative gym-wear brand. Positioned within cybersigilism and dark futurist aesthetics, it targets men aged 17–30 who gravitate toward intense training culture, nocturnal atmospheres, and visuals rooted in strength and defiance. As an online-first label active on TikTok and Instagram, Gymdark depends on bold visual identity to define its tone and build recognition.
SERVICES
Illustration, Wordmark Design
OVERALL AESTHETIC
VISUAL DIRECTION
Gymdark’s identity merges cybernetic symbolism, medieval references, and a brooding night-time mood. Inspired by a harsher, stoic knight archetype, the brand reflects resilience, discipline, and a quiet rebelliousness. Ornate detailing, sharp forms, and details communicate intensity.
