OVERVIEW

Wardrobe Wisdom is a social campaign teaching tweens and teenagers, particularly young girls, how to care for their clothing and make long-term, environmentally conscious decisions. The campaign encourages a deeper relationship with our belongings, offering alternatives to fast fashion and empowering young people to see value in durability, mindfulness, and personal expression.

SERVICES

Visual Identity Design, Branding, Branding Manual Design

Wardrobe Wisdom's visual identity blends youthful energy with timeless design principles, ensuring the brand feels both engaging and enduring. A rubber-hose style of illustration was incorporated into the identity. This choice bridges nostalgia with modern appeal, signalling friendliness and approachability while still maintaining a sense of longevity.

OVERALL AESTHETIC

Through educational messaging, approachable branding, and a friendly visual language, Wardrobe Wisdom aims to make sustainability feel both attainable and exciting for its target audience.

Anchor 1

The typography complements the retro illustration style while staying modern and youthful. Warm, soft main typefaces echoe the logo’s rounded forms, To balance this playfulness, the body Typeface adds a clean, modern edge, preventing the brand from feeling overly nostalgic and giving it clarity and contemporary maturity.

TYPOGRAPHY

Supplementary characters and motifs inspired by sewing, mending, and nature expand the brand world and reinforce its message of care and longevity. These illustrations also create a playful pattern that adds personality and recognition across mediums, making sustainable education feel inviting and relatable for young audiences.

ILLUSTRATION & BRAND ELEMENTS